ALL THINGS SAAS

SaaS Product Adoption Examples You Need to Know

SaaS product adoption is the process of getting new users to use your software as a service (SaaS) product and become loyal customers. It is a key factor for the success and growth of any SaaS business, as it affects user satisfaction, retention, and revenue.

Successful Real-Life Digital Transformation Examples

Digital transformation is not a one-time event, but a continuous journey that requires a clear vision, strong leadership, a collaborative culture, and a customer-centric mindset. It also involves overcoming various challenges, such as legacy systems, organizational silos, skills gaps, and change resistance.

What is SaaS Onboarding - Examples & Best Practices

SaaS onboarding is the process of helping new users learn how to use a software as a service (SaaS) product and achieve their desired outcomes. It is a critical factor for the success and growth of any SaaS business, as it affects user satisfaction, retention, and revenue.

What Does Recession Look Like in SaaS - Examples & Suggestions

In this article, we aim to demystify the concept of recession in the context of SaaS, explore its potential effects, and offer valuable suggestions for navigating this turbulent period.

SaaS Trends in 2024 - What will the new year bring into SaaS?

The year 2023 witnessed an unprecedented rise in the Software-as-a-Service (SaaS) industry. Businesses across the globe embraced the cloud-based model, leading to a market valuation exceeding $197 billion.

Best SaaS Jobs in 2024 The Ultimate Guide

This comprehensive guide aims to shed light on the most promising SaaS jobs in 2024, empowering you to make informed career decisions and navigate the exciting world of software as a service.

SaaS Magic Number - Definition, Calculation, and Best Ways to Increase It

Do you have an enterprising mind with an interest in Saas and want to know more about how such a magical figure is arrived at? Well, you are lucky because that’s what you will be discovering here in this article.

Top 17 SaaS LinkedIn Influencers & Accounts to Follow in 2023

Having known the best SaaS LinkedIn influencers and accounts will help you remain on top of the trend in 2023.

24 Best SaaS Startups That Can Inspire You in 2023

In this article, we will show you the 24 most innovative SaaS startups that will change the world in 2023.

Top 15 SaaS Youtubers & Channels to Follow in 2023

In this article, we will introduce you to the dynamic content producers of the newest, coolest, and freshest developments in the era of SaaS.

What is B2B SaaS? - Definition, Best Practices, Examples, and Top Companies

In this guide, we’ll dive deep into B2B SaaS — from defining it to comparing it to Consumer SaaS and also sharing our picks on which companies have got their B2B SaaS game right.

Top 10 Software (Saas) Companies in 2023 - Ranked by Market Cap

The SaaS world is a relentless force of transformation, where innovation is the foreign money and adaptableness is the important thing to survival. Software as a Service (SaaS) corporations stand as vanguards of alternatives, pioneering a new generation in software transport and redefining the way businesses and people interact with the era.

Must Track 10 SaaS Metrics and KPIs for a Successful SaaS Business

As a SaaS (Software as a Service) founder, the journey you embark on is packed with exhilaration however affords a chain of demanding situations. You have an awesome product idea, a committed group, and a keen patron base.

Best SaaS Marketing Agencies in 2023 - Top SaaS Marketing Agency for Your SaaS

As the busy SaaS marketing horizon whips past, this article is your map to navigate through! Geared specifically towards SaaS founders and entrepreneurs, our mission is singular: with tips on how to select the right SaaS marketing agency for you in 2023.

What Does An Operations Manager in a SaaS Company Do?

The role of an Operations Manager in a SaaS company is vital to ensuring the smooth operation and overall success of the organization. With responsibilities ranging from managing operational processes and ensuring customer satisfaction to monitoring employee productivity and driving revenue operations, Operations Managers play a pivotal role in the intricate machinery of a SaaS company.

How To GTM Like a Pro - Proven GTM Strategies for 2023

A well-executed GTM strategy can make a significant difference in the success of a startup's product or update launch. By understanding the key components of a GTM strategy and following the best practices outlined in this article, founders and CEOs can position their offerings effectively, gain a competitive advantage, and maximize their market potential.

Launch Your SaaS Product Like a Pro: Strategies for Success

Launching a successful SaaS product requires careful planning and execution. By following the strategies and best practices outlined in this article, you can increase the likelihood of a successful Saas product launch and drive growth for your SaaS product.

A/B Testing for SaaS: Optimize Your Product with Data-Driven Decisions

A/B testing is a powerful method for optimizing SaaS products and features. By testing different versions of a product or feature, businesses can make data-driven decisions to improve their product's performance, user engagement, retention rates, revenue, and more.

SaaS Product Roadmap Essentials - Examples and Guidelines

Creating and managing an effective SaaS product roadmap is essential for any SaaS company looking to succeed in a competitive market. By defining your product's purpose, setting measurable objectives, prioritizing features and enhancements, and communicating and iterating on your roadmap, you can keep your team aligned, your customers happy, and your business on track. 

SaaS Scaling Secrets: How to Accelerate Growth & Expansion

SaaS scaling business requires a unique approach that prioritizes flexibility, scalability, and customer satisfaction. As a SaaS business owner, you'll need to navigate challenges such as increased competition, higher customer acquisition costs, and a need for scalable infrastructure.

Mastering the SaaS Sales Funnel: 7 Strategies for Higher Conversion Rates

Building an effective SaaS sales funnel is crucial to converting potential customers into paying ones and growing your business in the competitive SaaS industry

Crafting the Perfect SaaS Sales Pitch: Secrets to Close More Deals

A well-crafted sales pitch has the power to capture the attention of your prospects, demonstrate the value of your product, and lead to more closed deals. 

Supercharge Your SaaS Startup: Must-Have Tools for Productivity

SaaS startups face a unique set of challenges that can be overcome with the right SaaS productivity tools.

Freemium Advantages: Why It's a Winning Strategy for SaaS Businesses

By offering a free version of your product, you can attract a larger user base, lower barriers to entry, and build brand awareness.

Pros and Cons of Offering Free Trials in 2023

A free trial can give you a competitive advantage, reduce sales friction and signup friction, build trust and credibility, and provide valuable customer feedback. 

Optimal SaaS Free Trial Duration Uncovered - benchmarks and case studies

SaaS companies need to consider various factors, such as product complexity, target audience, industry norms, and the length of the sales cycle when determining the ideal trial length.

Top 10 Low-Code Platforms in SaaS

With faster development times, cost savings, simplified development processes, greater flexibility and adaptability, and reduced need for technical expertise, low-code platforms are changing the way businesses create and deploy software. 

17 SaaS AI Tools That Are on Fire in 2023

As businesses continue to adopt SaaS AI tools, we will likely see increased integration with other emerging technologies, such as IoT and blockchain, as well as an increased focus on ethics and transparency. 

SaaS Remote Work - is it still a good choice in 2023?

Implementing SaaS remote work long-term can come with challenges, and businesses should focus on selecting the right SaaS tools and providing adequate training and support to ensure effective communication and collaboration.

Blockchain + SaaS: The Future of Secure and Transparent Cloud Services

While blockchain SaaS ideas are still in their infancy, we have already seen numerous examples of how blockchain can be used to improve various industries, from healthcare to supply chain management.‍

How I Now Use AI to Help Me Find Content Ideas

First of all, I’ve eliminated over 8+ hours of work every week that I would normally spend on writing standard copy. Once I give ChatGPT a few examples of my existing copy for use case pages, pricing pages, GDPR compliance notices, standard agreement, and notification texts, etc.

Ethics in SaaS: How to Provide Secure and Accessible Products

SaaS ethics, data privacy, security, and accessibility are essential elements of any SaaS product. By adhering to ethical principles and best practices, SaaS providers can build trust with their users and ensure that their products are secure, reliable, and accessible to all.

Courses and Certifications in SaaS to Become a SaaS Expert

SaaS is a rapidly growing industry with many opportunities for professionals of all backgrounds. By taking the time to explore the best courses and SaaS certifications available, you can develop the skills and expertise you need to advance your career in this exciting field. 

SaaS Quick Ratio 101 - Calculation, Formula, Examples, and More Metrics

The SaaS Quick Ratio is a significant financial metric for SaaS companies to understand and track, as it helps to determine whether a company has enough liquid assets to cover its immediate debts. 

How can you utilize AI to help you with your content strategy (without making it write blog posts for you)

Today I’ll be talking about how to get the most out of ChatGPT and other GPT tools to get the most out of it and lower your burden.

A Complete 2023 List of the Top SaaS Unicorns Out There

The SaaS industry has been at the forefront of this trend, with a multitude of companies reaching unicorn status. As more and more companies adopt SaaS solutions, the number of SaaS unicorns is likely to continue to grow in the coming years.

19 Industry-changing Trends for SaaS in 2023

By understanding these SaaS trends and how they may impact their business, companies can make informed decisions about their product development, marketing, sales strategies, and customer engagement to stay ahead of the curve in the SaaS industry.

10 Reasons Why Most SaaS Startups Are Doomed to Fail

SaaS startups have a high failure rate due to a number of factors, including poor product adoption, poor scalability, lack of funding, lack of a unique value proposition, and inadequate marketing and sales efforts.

What AI Thinks About AI-Generated Content

Back in the 90s, if someone asked the internet what it thought of the internet, they would get many answers (that people submitted to the internet). But today, I asked ChatGPT what it thinks about AI-generated content.

23 SaaS Metrics You Need to Track for Business Success in 2023

KPIs are important measurements that help different teams to monitor their performances and align the overall business goals with their team-specific goals, which makes it easier for each team to optimize their strategies.

Does AI Generated Content Really Hurt Your SEO Rankings?

Not editing what AI generates, not adding images and statistics that you found, and not leveraging it up to a higher quality could absolutely hurt your hard-earned SEO rankings. But this doesn’t mean that you have to keep doing everything manually.

13 SaaS Metrics You Need to Track for Business Success in 2023

Neither starting a business from scratch nor making it successful and profitable is easy. There are tons of things to do and just as many metrics to check regularly. And yes, I know, all those numbers, statistics, and ratios can be overwhelming from time to time.

How Brendan Hufford Keeps His SEO Tribe Interested

Today, I’ll talk about a common aspect of all the people that show on the first page when you think of “thought leadership”, but I chose to specifically mention Brendan because he has something that makes him different from all the others in my perspective.

About Brendan Hufford’s 2023 SEO Trends Estimation

First thing first, I’m not Brendan. Therefore, I won’t be giving you details about how to implement his 3S structure. I’ll just tell you why this idea makes so much sense, and how you should prepare for your ranking plans in 2023.

The Up-to-Date Guide for Creating a Visual Content Strategy in 2022

According to Skyword's research, "looking at search views per post across each content type, written content got a boost when combined with rich visual assets in video and infographic posts."

20 Famous Examples of SaaS in 2022

Quick Guide to SaaS UX Design - 8 best practices and examples

The SaaS UI/UX design of your product is a crucial part of customer satisfaction. So, it determines your churn rates and helps you achieve high customer retention rates.

7 Marketing Courses and Certification Programs for SaaS Marketers

If you want to become a successful SaaS marketer, you must be able to understand the behind-the-scenes of each branch and gain new perspectives from experts in your niche. This is where marketing courses and certification programs become a natural part of your business strategy.

10 Challenges Faced By Growing SaaS Companies in 2022

''Beginnings are hard. There's a playbook you can learn from other founders, you don't have to learn everything from scratch.'' - Osman Koç, CEO and Founder of UserGuiding

6 SaaS Blogs Every Founder Should Follow in 2022

In this article, I've collected the top 6 SaaS blogs that should be followed by every founder who wants to read about the breaking news in SaaS, growth tips and marketing strategies, inspirational interviews with successful entrepreneurs, and business tips.

SEO for SaaS - 12 Actionable Steps for Generating High-intent Traffic

Some people tend to see SEO as a quick getaway or a magic formula that they can use to be successful overnight. SEO is indeed the key to success, but it is neither magical nor quick. Especially for a SaaS business. 

SaaS Copywriting Essentials + 5 Tips to Boost Conversion Rates Today

This article will cover the best practices to write better SaaS copies to convert your ideal customers and give additional tips with successful examples.

Complete Guide to LTV/CAC Ratio - calculation, examples, benchmarks

As the name suggests, the LTV/CAC ratio consists of two separate SaaS metrics. Before moving on to the ratio itself, we need to learn what each metric in this formula is and how they're calculated. 

SaaS vs. Cloud - What Exactly is the Difference?

Cloud computing and software as a service offer flexible benefits that decrease the time and cost spent to keep the whole application working. On the other hand, SaaS and cloud applications work in different areas, which require different setups and resources.

Average Revenue Per Account (ARPA) in SaaS - the ultimate guide

Your ARPA is a growth metric and a critical indicator of your business's profitability. This is why it's always a good idea to track and measure its results and use the information gained to come up with better and more effective business decisions.

SaaS Renewal Rate - Definition, Calculation, Best Practices

Renewal of customers is hardly a new topic in business. However, for SaaS businesses, SaaS renewal rates have become more and more critical with the constant rise of subscription-based products and services.

SaaS Founder's 2022 Guide to Customer Lifetime Value

Customer lifetime value or LTV is a key metric that is mostly used by marketing and customer success teams to overview the entire relationship of a specific customer to a business to assess their past interactions and transactions and predict their future relationship with the company.

What Is Gross Revenue Retention (GRR) and How Is It Calculated?

This metric is called gross ''revenue'' retention (GRR) for a reason. This highlights the fact that what we're talking about here has more to do with the percentage of revenue retention rather than focusing on customer retention.

What are Vertical SaaS Companies? (+7 Examples)

Vertical software as a service is where you aim for specific industries, trades, or businesses. It can be defined as a detailed, all-rounded solution for a particular business area.

15 Tips and Ideas to Get More SaaS Subscribers for Your Business

SaaS is one of the biggest industries in business tech right now.Yet it is still a challenge for most SaaS businesses to figure out how they can acquire more customers.

What is a Horizontal SaaS? (+5 Examples)

Considering the scope and the overall business model, it's safe to say that a Horizontal Solution chiefly deals with bigger business needs rather than individual customers and a single industry.

What is Net Revenue Retention Rate (NRR) and How Is It Calculated?

There are several new measurements and metrics that recently have become vital to our understanding of the SaaS industry and the businesses involved. Net Revenue Retention is among those that I will be talking about in this article today.

If Coders Code No-Code Tools, Are No-Code Tools Actually Full-Code Tools In Disguise?

There is a hot debate between people who love no-code solutions and people who don’t trust anyone else’s code. So I decided to create a side-by-side comparison table for you to decide on which team you are on.

Even Keyboards Are Switching to SaaS Models - The world recognizes SaaS as a powerhouse

I never liked using the default keyboard on my phone. I install an app, customize it to my liking, usually rearrange the size and default languages, and only then start using it. But…

Don’t Underestimate Online Communities - They Actually Influence The Way SaaS Works

If someone approached you in 2012 and asked you what you think about Instagram, would you have said: “I believe it will turn into a huge B2C marketplace which millions of people are going to be addicted to.” I wouldn’t have. And I have been using the app actively since 2015. Still, I couldn’t foresee this.

Are SaaS Deals Easier or Harder to Close Today vs. The Start Of The Year? - SaaStr Asked

And I am curious about the answer myself. I came across a poll on Linkedin by SaaStr, and it made me wonder…

Wait! SEO Is Not As Effective For B2B SaaS Anymore?

SEO Content is not enough for B2B. It’s not easy to produce quality content and make it rank high and get clicks. SEO is not dead as well, but it has changed. So, how do you correctly do content marketing?

5 Takeaways from Hubspot Cofounder’s Framework for Finding Startup Ideas

Recently, I watched Dharmesh Shah's video, "A Simple Framework For Finding The Best Idea For YOU". I probably spent an hour thinking about what he said in two minutes. In other words, I basically cracked the code of the video and dug deep into each of his three main ideas. And I’m ready to share them with you.

Does Funding $50M To Weglot - A Translation Tool Make Sense?

Weglot was founded in 2016 in Paris. Ever since, they have had only one investor, and the company stood on its own resources for a long time. For six years - which is not an easy thing to do for a SaaS company. And recently, Partech decided to help its fellow French associates by investing almost $50M. All at once. Let's uncover why.

Quick (and truthful) Guide to SaaS Customer Churn in 2022

One of a company's biggest enemies is churn. Both customer churn and revenue churn. Most first-time founders have a hard time differentiating those two, and therefore, end up following the wrong metric and wasting most of their energy. This article will focus on Customer Churn in general.

Ultimate Revenue Churn Guide for SaaS Founders

One of a company's biggest enemies is churn. Both customer churn and revenue churn. Most first-time founders have a hard time differentiating those two, and therefore, end up following the wrong metric and wasting most of their energy. This article will focus on Revenue Churn in general.

How to Measure SaaS Content Marketing in 2022 - forget everything you know

Here Are 6 Tips in Dealing with a Low Retention Rate in SaaS

A low retention rate doesn't always mean high churn rates. Less conversion than churn or lower upgrades could be other reasons for low revenue retention.

Could you actually be a closeted content hoarder?

If you haven’t updated your contents within 6 months, I say go check for possible updates, and don’t forget to track all the positive effects of the clean-up. You ask why? Let's find out.

Google Teaches How To Be Creative? It’s not only about talent

As you may know, the Brighton SEO event was held online in addition to being on-premise, for the first time, and participation was Free of charge.And while I was reviewing the speech schedule, this one was the first one that made me say, “I have to listen to Max Hoppy’s this speech: “How they teach you to be creative at Google.”

Is Localization An Underrated Growth Hack? The can't read won't buy research

Localization is the process of recreating a product by adapting the language, visuals, and other details to the target market language. Let's find out the details together

Freemium vs Free Trial Compared - Pros, Cons, What to Choose

Let's start with facts: It is almost impossible to use a freemium model for B2B SaaS companies.

Getting Started with SaaS Advertising - 8 Fundamental Steps to Follow for ads that work

I will be going into detail about how you can run B2B ads correctly to increase your conversion rate by getting more qualified leads than ever.

Founder's Guide to SaaS Sales - 10 fundamentals to start selling your product

A SaaS company must have a butter-smooth sales process in order to build a strong customer base and lower the churn rates.

What Exactly Are the Differences Between B2B and B2C in SaaS?

In B2B, the process is more time-consuming and long, which causes the customer journey to slow down. However, this is a win-win for B2B companies as they rely on an emotional connection with their customers to make them stick by maintaining a close yet professional relationship—which is not the case for B2C businesses since they do not need to nurture the relationship with the customers.

Why SaaS? - 5 Advantages of Working in Software as a Service

The SaaS industry is growing, the job market is booming, and vacant positions that need to be filled with no requirement of technical background is extending day by day.

IaaS vs PaaS vs SaaS - exact similarities and differences in 2022

In this article, you will get clarity on the three types of cloud computing, which are broken down as follows: Software as a service (SaaS) Infrastructure as a service (IaaS) - Platform as a service (PaaS)

SaaS Solutions vs Hosted/On-Premise Solutions - what exactly is the difference?

SaaS (software as a service) is a cloud-based software delivery model that lets you reach data wherever you are as long as you have a device that connects to the internet. 

How to Accurately Calculate the Valuation of SaaS Companies in 2022

While it is evident that the users obtain value from the products they use and services they get to bring about the statistic above, believing that each SaaS business is as valuable and profitable would be a naive assumption.

The 2022 Guide to Pricing Your SaaS Product - 5 Models

In today's highly competitive SaaS industry, one of the issues above makes your business take a turn for the worse: product pricing. 

8 Product Metrics Every SaaS Team Should Track in 2022

With this article today, you'll be exposed to these key metrics that will act as a north star for your product strategy and help you reach your ultimate goals while balancing the needs of your marketing cost, your product management process, and the relevance of your product-market fit

Marketing a B2B SaaS Product - 6 Fundamental Steps to Success

SaaS Marketing lets the desired target audience know about your product and services. SaaS marketing efforts aim to get potential customers into the marketing funnel through a marketing campaign or a self-serve growth strategy.

What are MRR and ARR and how are they calculated?

MRR and ARR are two metrics that every subscription-based SaaS company can use as a tool to pursue and plan growth and profit over the long haul.

9 Step Checklist to Start a SaaS Company in 2022

Starting your own business is a great idea; you'll be independent, achieve a sense of fulfillment upon your success, and the satisfaction of following your dreams will last you a lifetime.

10 SaaS Business Ideas You Can Turn Into Money in 2022

You'll find a few product ideas for inspiration, and a solid 3-step method to come up with your own innovative ideas on the spot.

5 No-Code Web Development Tools to Build Your SaaS MVP

In this quick list, I'll go over the 5 tools that are worth your time, and can help you build your SaaS MVP from scratch.

8 Characteristics of High Growth SaaS Companies and Their Outstanding Products

In this article, I will quickly go over the characteristics of the top 1% of SaaS companies and their products; everything that enabled them to succeed:

What Is SaaS and Why Should I Care? - beginner's guide

Software as a service is a sub-branch of cloud computing that supplies a cloud application through an internet browser to its SaaS application users.

What Is LTV in SaaS and 4 Easy Steps to Calculate It Right Now

Customer lifetime value is a measurement that shows how valuable a customer is to a business throughout the entire time the business interaction is sustained.

Designing a SaaS Product - 8 principles to follow for success

SaaS Product Design is the complete process of deciding on and providing a User Interface as well as a complete User Experience to target users. The initial product design process can be considered complete once you have a viable product in hand that anonymous testers can test.

Quick Guide to SaaS Product Development - 3 key steps to follow

Saas Product Development is the process of creating a development process for a product that is demanded by the target audience. If your company is a SaaS company, you would have to be extra careful since your business model requires more precision than hard products.